black and white bed linen

A refined approach to identity-led transformation and elevated experience

Reinvent yourself.

Redefine your world.

Reimagine what’s possible.

identity alchemy for women
luxury transformation for properties
ready to burn the old rules, rise with fire,
& build a life that feels unapologetically theirs
ready to elevate every detail, refine their service,
& deliver excellence that guests never forget

One founder. Two worlds. Infinite transformation.

Equal parts fire and finesse, Jaylana Saraya channels identity transformation

& luxury intelligence into every aspect of her work.

Learn how her journey across the world

& her rise from the ashes became the defining thread of her evolution.